We also cover the massive success of Serum, and how it performed better than how he could have ever imagined, including the rent-to-own partnership with Splice. This set off a chain reaction of events, including a short DJ career in leagues with acts like Skrillex and deadmau5, which eventually lead him to learning programming and starting Xfer. We dive into his background and how he studied music composition in college, which opened the door to many different opportunities (despite the 'normal' career trajectory of becoming a teacher).
He has been in the industry as both an artist and programmer and has a wealth of experience to share with producers. Steve Duda is the founder of Xfer Records and creator of the ever-popular Serum synth. This week, Steve Duda sat down to chat for the EDM Prodcast. Nick also covers what makes an ideal candidate for a producer who's thinking of starting a label - that you have to be entrepreneurial, people-focussed, and dedicated.ġ0:40 Transitioning to starting a record labelġ5:13 Helping label owners with The Label Machineġ7:24 The accidental transition into marketingĢ9:03 Getting feedback on your music and marketingģ2:08 Labels as just distribution and adminģ5:00 Visuals and the future of artist brandingĤ1:28 Launching Disciple Recordings with Dodge & FuskiĤ9:07 What qualifies an artist to start a label?ĥ4:45 Monetize around your music, not just your musicĥ5:25 Why design is a key skill for label ownersĥ9:50 If you had a time machine, what would you change? Later on, we talk about problems that the modern artist faces, and why working with others is key to growing in your music, branding, and promotional skills. We discuss how this came about through being open to the opportunities around him. In the interview, we dive into his background and how he transitioned from being an artist into the marketing side of things. After writing a book on helping people start-up labels, he turned it into a fully-fledged business where he coaches people along the process. Nick is best known as the co-founder of labels such as Never Say Die & Disciple Recordings, but is also known for his work with his company The Label Machine.
This week, Nick Sadler sat down to chat for the EDM Prodcast.
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